Photoshoots

HOW TO GET GREAT REALTOR PORTRAITS FOR PROFESSIONAL USE

HOW TO GET GREAT REALTOR PORTRAITS FOR PROFESSIONAL USE

A great portrait is one that represents you, on your best day, to your clients. You want to come off as professional but also approachable and friendly.

Here are a few simple rules to follow to get you great portraits that’ll get you great results and open doors.

Shoot with great equipment and in front a flattering backdrop.
It sounds so obvious but I can’t tell you how many portraits I’ve seen where the person is shot in their kitchen, with unflattering lighting, and by a phone camera. Light evenly and, if possible, shoot in front of a relatively spare background that brings out your eyes. Or, hire a professional. You’re in the right place!

Only shoot outside or in an office environment if you can control the lighting.
Fluorescent tube lighting isn’t flattering. If you can get lighting from a big window or from LED or flash then great. If you are shooting in an office then be sure to get rid of the mess and find an area that photographs well.

What you wear is important
Business, business casual, and maybe casual. You don’t need all of the shots to be a full suit. Think about your brand and the audience you are catering to. Would some prefer to work with a realtor who seems casual and friendly? Even if you are targeting a more upscale crowd it might benefit you to do some with a full suit and a few with the jacket off and sleeves rolled up.

You don’t have to smile, but it helps.
Not everyone is comfortable with a full-toothed smile. At Abramovici Studios we help you out with that but some tricks include doing a half smile, closed mouthed smile, etc. If that fails a kind face and a motivation of being interested will help get that friendliness across.

Crop tight for web, LinkedIn, and business cards.
If the image is going to show up small on a phone screen or business card then the viewer will want to be able to see your eyes. A full body will make you look distant and standoffish. Save those for the billboards. For small screens and cards it works well to crop the image just above the waist.

Hope this helps you out. If you have any questions please feel free to reach out and of course we would be happy to work with you on your portraits or video bios.

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On-Site Corporate Portraits - Great photos done in your office, cafe, factory, board room, etc

Just because your team can’t make it down to our studio doesn’t mean you shouldn’t have amazing photos. Let us come to you.

We can bring all our equipment to you and either shoot in front of our seamless backgrounds or make use of your work environment for your branding. Best of all, when shooting multiple team members back to back we can offer a reduced cost to fit your budget.

Have a look:

 

Corporate business lunch in bright lighting and public setting.

Enjoying a morning hot cup of tea in the beautiful light.

Business portrait done on location as professional headshot.

Professional portrait for a lawyer.

Professional corporate portrait of a woman against a window with wood trim.

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Client Spotlight - John Galbraith's Long Road to Recovery (and Fitness Photos)

It has been a rough couple of years for personal trainer and nutritionist John Galbraith.
After seven years of growth from an idea to a thriving business, John was faced with some serious challenges:

In August of 2015 a cycling accident resulted in some additional facial scarring and a severely shattered elbow which required a metal plate and about a dozen screws to put back together.
Many months of excruciating physiotherapy and lots of work in the gym were required to restore it to a semblance of its former self.

In June 2017 John underwent a total knee replacement. He’s now recovering well and back in the gym doing what he loves to do, and it was our pleasure to take these cool fitness photos for this inspiring personal trainer. You can train with him at Riverdale Fitness in Toronto.

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Pain Into Power - Branding and Art for ARI

ARI just launched her “Pain Into Power” campaign for mental health awareness consisting of her new EP Dis-Order and a short film, “Grace”, which we had the pleasure of writing and directing through Awkward Silence Productions.

Proceeds from her release party and short film screen screenings were donated to jack.org, a Canadian youth mental health organization.

ARI’s released Cattle Call on Halloween. Her second single is coming out on January 31st on Bell Let’s Talk.

“Grace” is being readied for the festival circuit but you can check out some promo shots we did for her new album in Tokyo, as well a music video we shot for her song “Teachers” here:

 

You can check out ARI’s music here:

www.ari-music.net

Follow ARI:

Instagram/Twitter: @iamARImusic

http://facebook.com/iamARImusic

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Articles of Clothing Every Actor Must Have - What to Wear in Auditions and for Great Headshots

Articles of Clothing Every Actor Must Have

If you’ve ever dipped your toes in the Toronto audition circuit, you know it is not for the faint of heart. With often less than 24 hours notice before your next audition, it is important to be able to embody a new character on the fly. In a given week you can go from playing a cop to a janitor to a flight attendant to a Russian billionaire attending a Black Tie affair. So how can you look the part with so little time? We’ve rounded up a list of a few clothing items every actor should have on hand through audition season

Collared Shirt
Every actor should own a clean pressed, fitted collared shirt. Men and women. This is a sleek, flattering way to frame your face and look sharp in any high-class role. Investment bankers, cops, James Bond, they all wear collars and they all look fly. Try to invest in a few different colored options based on your skin tone but some go-tos for us are white, blue (perfect for cop roles), and black to start off with. And don’t be afraid to peak a little collar out of a slim fitting sweater for those commercial auditions and Hallmark Christmas movies. Trust us.

Blazer
Men and women, you gotta have a sharp blazer. I can’t even begin to count the number of auditions out there that require a “sexy business” look. And for the record “sexy business” is just straight up business. Blazers are also just a flattering piece that be worn at any time of the year with anything. Jeans, pencil skirts, dress pants, you name it. So they are great investment pieces that won’t go out of style.

Tie
The necktie is still an integral part of men’s fashion industry so it goes without saying that it is important for male actors to have a good tie on hand and know how to tie it well.

Leather Jacket
One word: Cool. The leather jacket is a staple of the auditioning world because there is nothing cooler than a cool guy or girl in a cool jacket. Obviously this is not a piece to take to that Murdoch Mystery audition. But that cool indie film? Or that cool new Syfy show? This is a mandatory accessory. There’s even an option for those strict animal lovers out there- pleather!

A high wasted skirt (for the ladies)
High wasted skirts are not only in vogue at the moment, but they are also key when auditioning for those period dramas we all know and love. It’s always good to have a piece in your closet that calls back to another decade. They help change your posture and really get into a character from the past.

Keep in mind that having these clothes in your wardrobe is great not just for auditions, but for getting great photographs as well. The best headshots or promo photos are ones that capture your essence and allow casting and agents to see you in different lights. Wanna go out for the many (many!) procedural shows out there? A clean dress shirt, tie, and maybe a jacket will help you be seen as a doctor without having to put on smocks. Also, wearing the right stuff might give you that extra bit of confidence and comfort to get the best actor photos or self tapes you can get.

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Java Group Programs - Website and Magazine Photography

It was a pleasure doing this photoshoot for JMC at Erin Meadows. A great organization that is creating programs for eldercare.

From http://javamusicclub.com/about-us-the-java-music-club:

Java Group Programs are the first standardized peer support interventions designed to address the critical rates of depression and loneliness across the senior living spectrum.

The programs are research-based and successfully trialed and tested for effectiveness. They have been implemented in long-term care homes, memory care, assisted living and retirement homes, adult day centers, and hospitals.

Java Group Programs is based in Toronto, Ontario and the programs are currently marketed throughout North America.

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International Photo Campaign for Merz Pharma

It was a real privilege doing this emotional photoshoot for Merz Pharma. The photos, which we finished in a dramatic B&W, will run across Europe and in the US. The shoot was done in Toronto.

The couple here is married. Karl had a stroke and Jennifer is his primary caregiver.

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Staff photos for GP Joule - Done in office on location

A big advantage of doing portraits on site is that we can work around the individual’s schedule. At GP Joule they created a great workflow around everybody’s busy schedule and we were able to get these shots in under ten minutes per person. The company decided to go with the office environment for the backgrounds rather than setting up a seamless paper backdrop. We shot with a mix of natural light and studio lighting to get a nice warm glow to the shots. Great corporate portraits can happen on location.

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Second City - Official Cast Photos for Toronto's Famous Comedy Institution

I love doing these shoots. Second City, for those who dont know it, is some of the best of the best in improv comedy, with locations in Toronto, Chicago, and LA. At Abramovici Studios, Callback Headshots, and LA Headshots and Reels, we have been lucky enough to work with Toronto’s Second City these last few years to come up with their promotional materials and cast photos.

Alumni from Second City include Craig Brown, Jason Derosse, Jan Caruana, Nigel Downer, Alistair Forbes, Inessa Frantowski, and many others. Like Mike Myers, Martin Short, John Candy. And still others! Like Dan Aykroyd, Lauren Ash, Steve Carell, Stephen Colbert, Bill Murray, and Amy Poehler. And Chris Farley and Bob Odenkirk. Phew.

Click HERE for shows in Toronto and HERE for shows in LA.

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